Soft power Studies

BRICS soft power enhancement requirements; Capacities and solutions

Document Type : Original Article

Author

Hossein Karimifard

Department of Political Science, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran

Abstract
BRICS positions itself as a form of international union that includes Russia, India, Brazil, China and the Republic of South Africa. It acknowledges cultural diversity and authenticity of countries that are members of the union. Another characteristic feature of BRICS is that it brought together countries that are very different from each other and are located at the opposite sides of the world, have versatile cultural foundations, languages, religion and philosophy and even political Styles of government. IN most articles written about BRICS, less attention is paid to cultural issues .IN this research, an attempt is made to analyze the diversity of the BRICS countries and the barriers to cultural exchanges between them using the analytical method and using various of data. The question of this article is: What capabilities and capacities of the BRICS organization with emphasis on soft power and cultural pluralism; They have the direction of cultural exchange. The hypothesis of this research, which is tried to be proved by analytical and explanatory method, is: BRICS member countries with emphasis on cultural diversity and pluralism and having cultural and civilizational capacities and capabilities such as tourism, museum, film. , the types of arts and the formation of different assemblies from academicians' assembly and civic associations by promoting mutual understanding, creating networks, promoting relations and strengthening soft power and cultural exchanges have caused more productive partnerships

Keywords

Cultural pluralism
BRICS
cultural power
soft power
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