basijasatid Soft power Studies 2322-5580 13 1 2023 05 22 Analysis of the Power of Mobilization, Activism and Persuasion of the Bazaar Sonati in the Process of the Islamic Revolution Based on Soft Power Components Analysis of the Power of Mobilization, Activism and Persuasion of the Bazaar Sonati in the Process of the Islamic Revolution Based on Soft Power Components 7 28 145938 FA Younes Kaslekheh PhD Student in Political Science, Azadshahr Branch, Islamic Azad University, Azadshahr, Iran. Masoud Motalebi Assistant Professor, Department of Political Science , Azadshahr Branch, Islamic Azad University, Azadshahr,Iran 0000-0002-4854-6542 Rahmatollah Amirahmadi Assistant Professor, Department of Social Sciences, Azadshahr Branch, Islamic Azad University, Azadshahr, Iran Journal Article 2022 01 18 Considering that soft power directs the mind and behavior in all social spheres and the ability to shape the preferences of others, and its gender is persuasive; The present study tries to show how the Bazaar Sonati institution mobilized traditional political forces in the process of struggle against the Pahlavi regime until the victory of the Islamic Revolution through the components of soft power based on Islamic-value discourse. Results and Findings The present study, which has been written using a descriptive-analytical method based on the approach of historical sociology, shows that a sense of collective identity, adherence to tradition and religion, especially the Shiite religion, a coherent network of communication with Takaya and Mosques, the culture of resistance, governorship and obedience to authority, the culture of cooperation, cooperation and historical cooperation between the bazaar and the clergy are components of the soft power and political activism of the Bazaar Sonati in persuading and mobilizing markets as part of the traditional middle class in political developments. - is a society leading to the Islamic Revolution. Considering that soft power directs the mind and behavior in all social spheres and the ability to shape the preferences of others, and its gender is persuasive; The present study tries to show how the Bazaar Sonati institution mobilized traditional political forces in the process of struggle against the Pahlavi regime until the victory of the Islamic Revolution through the components of soft power based on Islamic-value discourse. Results and Findings The present study, which has been written using a descriptive-analytical method based on the approach of historical sociology, shows that a sense of collective identity, adherence to tradition and religion, especially the Shiite religion, a coherent network of communication with Takaya and Mosques, the culture of resistance, governorship and obedience to authority, the culture of cooperation, cooperation and historical cooperation between the bazaar and the clergy are components of the soft power and political activism of the Bazaar Sonati in persuading and mobilizing markets as part of the traditional middle class in political developments. - is a society leading to the Islamic Revolution. https://www.spba.ir/article_145938_1999c130bd7c131bbea9b7d680230c63.pdf

basijasatid Soft power Studies 2322-5580 13 1 2023 05 22 New media as a tool of soft power in government diplomacy New media as a tool of soft power in government diplomacy 29 56 169437 FA Fateme Taghavi Ph.D. student of media management, Tehran branch of Islamic Azad University Center 0000-0002-8397-7751 Mohammad Soltanifar Associate professor, Department of social communication, science and Research Branch, Azad university, Tehran, Iran. Hassan Darzian Rostami , Assistant Professor, Department of Communication, Tehran Branch, Center of Islamic Azad University Hamid Reza Hossini Dana Assistant Professor, Department of Communication, Damavand Branch, Azad Islamic University Journal Article 2022 12 24 The Aim of the Research is to Explain the Role of New Media as a Tool of Soft Power in Government Diplomacy and a Hybrid Research Approach Which Is From The Delphi Technique for Extracting and Summarizing the Variables of Soft Power, New Media and DiplomacyAnd to Achieve the Relationships Between the Factors of the Qualitative Sector in the Form of a Model of the Dimtel Technique, And to Test the Exploratory Model and Analyze the Mutual Effects of These Variables on Each Other, Partial Least Squares Technique Was Used Collecting Information Is a Combination of Documentary and Field Methods, But the Basis of Analysis Is The Data Collected From The Delphi Method. The Measurement Tool Is a Structured Questionnaire With a Likert Format The Sample Size Is 15 in the Qualitative Section and 60 in the Quantitative Section and the Statistical Population Consists of Diplomats, Journalists and Professors of Political Science and Communication. Sampling Method is Non-Probability Purposeful and Virtual Snowball. The Findings of the Research Showed that New Media Has a Positive and Meaningful Effect on the Relationship Between Soft Power and DiplomacyAnd The Role of New Media is the Complete Mediation of the Transfer of Power to Diplomacy. In other Words, in the Age of Communication, The Need to Have a Powerful Presence in the World Arena Is to Use New Media at the Head of the Country's Public Diplomacy Apparatus. The Aim of the Research is to Explain the Role of New Media as a Tool of Soft Power in Government Diplomacy and a Hybrid Research Approach Which Is From The Delphi Technique for Extracting and Summarizing the Variables of Soft Power, New Media and DiplomacyAnd to Achieve the Relationships Between the Factors of the Qualitative Sector in the Form of a Model of the Dimtel Technique, And to Test the Exploratory Model and Analyze the Mutual Effects of These Variables on Each Other, Partial Least Squares Technique Was Used Collecting Information Is a Combination of Documentary and Field Methods, But the Basis of Analysis Is The Data Collected From The Delphi Method. The Measurement Tool Is a Structured Questionnaire With a Likert Format The Sample Size Is 15 in the Qualitative Section and 60 in the Quantitative Section and the Statistical Population Consists of Diplomats, Journalists and Professors of Political Science and Communication. Sampling Method is Non-Probability Purposeful and Virtual Snowball. The Findings of the Research Showed that New Media Has a Positive and Meaningful Effect on the Relationship Between Soft Power and DiplomacyAnd The Role of New Media is the Complete Mediation of the Transfer of Power to Diplomacy. In other Words, in the Age of Communication, The Need to Have a Powerful Presence in the World Arena Is to Use New Media at the Head of the Country's Public Diplomacy Apparatus. https://www.spba.ir/article_169437_3e7ce6b5989fad2904d074f612f047b0.pdf

basijasatid Soft power Studies 2322-5580 13 1 2023 05 22 Analyzing the characteristics of the soft power uprising of khordad 15, 1342 with an emphasis on the thought of Imam Khomeini (RA) Analyzing the characteristics of the soft power uprising of khordad 15, 1342 with an emphasis on the thought of Imam Khomeini (RA) 57 74 173514 FA Mohammad Bidgoli Department of Law, Varamin-Pishva Branch, Islamic Azad University, Tehran, Iran 0000-0002-5649-3487 Asghar Rajabi Dehborzoei Department of Education, North Tehran Branch, Islamic Azad University, Tehran, Iran 0000-0003-2723-1186 Journal Article 2023 04 09 One of the prominent features of the 15 Khordad 1342 uprising was its religious, popular and spontaneous nature. which caused the uproar and grounds for the movement of the people of the nation and the victory of the Islamic Revolution of Iran. In the thoughts and thinking of Hazrat Imam Khomeini (RA), the establishment of the Islamic government and the implementation of Islamic rules had a special place that had a deep impact on the political-social and intellectual-cultural structure of Iran. The 15th of Khordad uprising is the last chain of transformation before the Islamic revolution, which Imam Khomeini's repeated emphasis on it makes its study and investigation more necessary. In the present research, an attempt has been made to answer this question, what are the soft power indicators of the uprising of 15 Khordad 1342, emphasizing the thought of Imam Khomeini (RA)? The current research is an e-applied development and documentary methods and qualitative content analysis have been used as necessary. The findings of this research indicate that the indicators of the soft power of Khordad 15 Uprising with emphasis on the thought of Imam Khomeini (RA) are the spirit of self-belief and hope for the future, anti-enemy, spiritualism, provincialism and political independence. One of the prominent features of the 15 Khordad 1342 uprising was its religious, popular and spontaneous nature. which caused the uproar and grounds for the movement of the people of the nation and the victory of the Islamic Revolution of Iran. In the thoughts and thinking of Hazrat Imam Khomeini (RA), the establishment of the Islamic government and the implementation of Islamic rules had a special place that had a deep impact on the political-social and intellectual-cultural structure of Iran. The 15th of Khordad uprising is the last chain of transformation before the Islamic revolution, which Imam Khomeini's repeated emphasis on it makes its study and investigation more necessary. In the present research, an attempt has been made to answer this question, what are the soft power indicators of the uprising of 15 Khordad 1342, emphasizing the thought of Imam Khomeini (RA)? The current research is an e-applied development and documentary methods and qualitative content analysis have been used as necessary. The findings of this research indicate that the indicators of the soft power of Khordad 15 Uprising with emphasis on the thought of Imam Khomeini (RA) are the spirit of self-belief and hope for the future, anti-enemy, spiritualism, provincialism and political independence. https://www.spba.ir/article_173514_7bb076985e9e36d6ec8448338a9dd0a9.pdf

basijasatid Soft power Studies 2322-5580 13 1 2023 05 22 Soft power of media; American hard tools for geopolitical changes in the Middle East Soft power of media; American hard tools for geopolitical changes in the Middle East 75 97 173664 FA Hassan Yaghoubnia Faculty of Humanities, Meybod University, Iran Afshin Mottaghi Kharazmi University Maryam Takrosta kharazmi University Journal Article 2023 04 21 With the emergence of modern technologies, as well as the more complex human societies and the role of the media in global relations, power has acquired different characteristics. Hard power, without the support of soft power, and soft power, without the support of hard power, cannot maintain their superiority. The United States of America, as one of the largest military and media empires in the history of the world, has been able to create fundamental geopolitical changes in the Middle East through media tools during the last two decades. It was possible to launch all-out wars against Afghanistan and Iraq and guide the events and developments of the Arab world with the help of soft power and especially the media. Therefore, the authors in this article were looking for an answer to the question of “how the United States of America, using the soft power of the mass media and guiding public opinion, has been influential in the geopolitical equations of the Middle East?” The data required for the research was collected by the library method and the research method is descriptive-analytical in line with the theory of soft power. The findings of the research show that a large part of America's soft power is caused by the media. So that without the media, America's soft power will fall. At the same time, the soft power calculation indicators pass through a passage that the American media dominates or shapes them. With the emergence of modern technologies, as well as the more complex human societies and the role of the media in global relations, power has acquired different characteristics. Hard power, without the support of soft power, and soft power, without the support of hard power, cannot maintain their superiority. The United States of America, as one of the largest military and media empires in the history of the world, has been able to create fundamental geopolitical changes in the Middle East through media tools during the last two decades. It was possible to launch all-out wars against Afghanistan and Iraq and guide the events and developments of the Arab world with the help of soft power and especially the media. Therefore, the authors in this article were looking for an answer to the question of “how the United States of America, using the soft power of the mass media and guiding public opinion, has been influential in the geopolitical equations of the Middle East?” The data required for the research was collected by the library method and the research method is descriptive-analytical in line with the theory of soft power. The findings of the research show that a large part of America's soft power is caused by the media. So that without the media, America's soft power will fall. At the same time, the soft power calculation indicators pass through a passage that the American media dominates or shapes them. https://www.spba.ir/article_173664_5287453166191e0265bd8f92b415855f.pdf

basijasatid Soft power Studies 2322-5580 13 1 2023 05 22 Investigating the relationship between soft war and ethnic divisions in the Islamic Republic of Iran: a case study of the role of BBC, Radio Farda and Voice of America. Investigating the relationship between soft war and ethnic divisions in the Islamic Republic of Iran: a case study of the role of BBC, Radio Farda and Voice of America. 99 124 173744 FA Gholamali Soleimani Zahra Rezanajad دانشگاه تهران Journal Article 2023 02 19 The transformation in the nature of power has also led to the transformation in the nature of wars; If the hard war is realized by occupying the land, weakening or subverting a political system by using military tools, the soft war by affecting the perceptions, cognitive system, beliefs and values of a nation, challenges the thought and model of the country's administration. Media techniques are among the most important methods used in soft war; through narration, the media shape the minds of the audience or change their cognitive system and replace them with new beliefs and values and in this way direct their individual and social behaviors and actions. In this article, we seek to find an answer to the question that in the media examined in this research, that is; The Farsi section of the BBC News Network, the Persian section of Radio Free Europe known as Radio Farda, and the Farsi section of the Voice of America - what image of the relationship between ethnic groups and the political structure do they reflect? the method of collecting information based on library study and searching on the news network sites; BBC, Radio Farda and Voice of America in a ten-year period 1391-1401. Quantitative and qualitative content analysis methods have been used to analyze the content. It seems that the plan of systematic discrimination is the most important agenda of the investigated media, so that it is possible to deepen the gaps and turn differences and distinctions into conflicts. The transformation in the nature of power has also led to the transformation in the nature of wars; If the hard war is realized by occupying the land, weakening or subverting a political system by using military tools, the soft war by affecting the perceptions, cognitive system, beliefs and values of a nation, challenges the thought and model of the country's administration. Media techniques are among the most important methods used in soft war; through narration, the media shape the minds of the audience or change their cognitive system and replace them with new beliefs and values and in this way direct their individual and social behaviors and actions. In this article, we seek to find an answer to the question that in the media examined in this research, that is; The Farsi section of the BBC News Network, the Persian section of Radio Free Europe known as Radio Farda, and the Farsi section of the Voice of America - what image of the relationship between ethnic groups and the political structure do they reflect? the method of collecting information based on library study and searching on the news network sites; BBC, Radio Farda and Voice of America in a ten-year period 1391-1401. Quantitative and qualitative content analysis methods have been used to analyze the content. It seems that the plan of systematic discrimination is the most important agenda of the investigated media, so that it is possible to deepen the gaps and turn differences and distinctions into conflicts. https://www.spba.ir/article_173744_7181a7e659e6d1adcfe60c1fba3683e4.pdf

basijasatid Soft power Studies 2322-5580 13 1 2023 05 22 Explaining the role of mass media in public policy as soft power Explaining the role of mass media in public policy as soft power 125 140 175150 FA Seyyed Mahmood Eslami IAUCTB Journal Article 2023 05 11 Modern governments have complex societies and mechanisms. These societies cannot be managed with immediate, simple and comprehensive decisions. As one of the pillars of modern society, media and social networks play a significant role in optimal and efficient public policy. The influence and manner of connecting media and public policy is one of the new topics in the field of public policy studies. In this article, the impact of mass media as soft actors on public policy was investigated using the library method. The results of this study show that the media plays a positive and negative dual role in policy making. The positive side of establishing and linking public opinion with the government and persuading the majority of people to increase the probability of success of policies, its negative side, especially with the expansion of social networks, the boom of populism and providing false information to the society, and finally creating social barriers against some policies and creating obstacles for The reforms are fundamental. Modern governments have complex societies and mechanisms. These societies cannot be managed with immediate, simple and comprehensive decisions. As one of the pillars of modern society, media and social networks play a significant role in optimal and efficient public policy. The influence and manner of connecting media and public policy is one of the new topics in the field of public policy studies. In this article, the impact of mass media as soft actors on public policy was investigated using the library method. The results of this study show that the media plays a positive and negative dual role in policy making. The positive side of establishing and linking public opinion with the government and persuading the majority of people to increase the probability of success of policies, its negative side, especially with the expansion of social networks, the boom of populism and providing false information to the society, and finally creating social barriers against some policies and creating obstacles for The reforms are fundamental. https://www.spba.ir/article_175150_0391c1f487dcdf5123bb6f0c9f1c293d.pdf

basijasatid Soft power Studies 2322-5580 13 1 2023 05 22 Smart power strategies of the Islamic Republic of Iran in the Syrian crisis Smart power strategies of the Islamic Republic of Iran in the Syrian crisis 141 168 173778 FA AMIRALI KETABI Assistant Professor, Faculty of Theology and Religions, Shahid Beheshti University, Tehran, Iran 0000-0002-5856-2765 Ehsan Jafari Far qom cityCentral Journal Article 2023 01 11 Smart power is a purposeful and intelligent combination of hard (coercion and coercion) and soft (persuasion and attraction) power, the use of which leads to improving the capabilities of a country in foreign policy and obtaining national interests with less cost and time. This problem has caused governments to try to use the combination of their soft and hard resources in different ways according to different conditions. Taking into account the surrounding developments of Iran in West Asia and the connection of Iran's national interests with these developments, the question arises as to how the Islamic Republic of Iran has used intelligent power in realizing its goals and interests. The findings of this research, which were collected in a descriptive-explanatory method, show that it can be said that Iran was not passive to the developments in the surrounding environment in West Asia, including in Syria, but in line with the realization of its goals in order to gain influence and deal with the increasing threats of power. Houshmand (soft power and hard power) has been used so that in the hard dimension of Iran's jihadist presence in Syria, the military presence to maintain the balance of power and strengthen the security of Syria, the presence of resistance forces in Syria, and in the soft dimension, emphasizing the democratic procedure to solve the crisis, opposition to separatism. Syria has been attracting the support of other countries to Syria. Smart power is a purposeful and intelligent combination of hard (coercion and coercion) and soft (persuasion and attraction) power, the use of which leads to improving the capabilities of a country in foreign policy and obtaining national interests with less cost and time. This problem has caused governments to try to use the combination of their soft and hard resources in different ways according to different conditions. Taking into account the surrounding developments of Iran in West Asia and the connection of Iran's national interests with these developments, the question arises as to how the Islamic Republic of Iran has used intelligent power in realizing its goals and interests. The findings of this research, which were collected in a descriptive-explanatory method, show that it can be said that Iran was not passive to the developments in the surrounding environment in West Asia, including in Syria, but in line with the realization of its goals in order to gain influence and deal with the increasing threats of power. Houshmand (soft power and hard power) has been used so that in the hard dimension of Iran's jihadist presence in Syria, the military presence to maintain the balance of power and strengthen the security of Syria, the presence of resistance forces in Syria, and in the soft dimension, emphasizing the democratic procedure to solve the crisis, opposition to separatism. Syria has been attracting the support of other countries to Syria. https://www.spba.ir/article_173778_088337ba94548b872f668da10605ae5b.pdf

basijasatid Soft power Studies 2322-5580 13 1 2023 05 22 Identifying the components of the competency model of AJA managers (a meta-combination study) Identifying the components of the competency model of AJA managers (a meta-combination study) 169 208 174125 FA Mahmood Araei Department of science and technology studies, AJA command and staff university, Tehran, Iran Hasan Ghazi Faculty member AJA command and staff university, Tehran, Iran Nader Shamami Department of science and technology studies, AJA command and staff university, Tehran, Iran Journal Article 2023 05 30 The appropriateness of managerial skills of AJA managers in order to run and manage institutions and organizations can play a fundamental role in the success of organizations. The current research was done with the aim of identifying the competencies of AJA managers and providing a model to explain them. In this research, the "Sendelowski and Barroso" seven-step hybridization method was used Based on this, the research community is based on databases (Noor specialized journals (Noor Mags), the country's publications information bank (Magiran), Knowledge Reference (Civilica), Ganj base, and the Persian scientific search engine (Elmnet)) and domestic authoritative journals in this They formed a domain where 140 sources were found. Sampling was done based on meta-combination steps and 46 samples were selected based on pre-determined criteria. In order to analyze the data, open and axial coding was used, and in order to determine the reliability of the research data, the verification strategy of the research colleagues was used. During the process of analyzing and combining the findings, the competency model of AJA managers was formed by extracting 164 concepts, 28 categories and 8 dimensions (knowledge competence, value and moral competence, managerial competence, leadership competence, skill competence, behavioral competence, scholastic competence and insight competence). The appropriateness of managerial skills of AJA managers in order to run and manage institutions and organizations can play a fundamental role in the success of organizations. The current research was done with the aim of identifying the competencies of AJA managers and providing a model to explain them. In this research, the "Sendelowski and Barroso" seven-step hybridization method was used Based on this, the research community is based on databases (Noor specialized journals (Noor Mags), the country's publications information bank (Magiran), Knowledge Reference (Civilica), Ganj base, and the Persian scientific search engine (Elmnet)) and domestic authoritative journals in this They formed a domain where 140 sources were found. Sampling was done based on meta-combination steps and 46 samples were selected based on pre-determined criteria. In order to analyze the data, open and axial coding was used, and in order to determine the reliability of the research data, the verification strategy of the research colleagues was used. During the process of analyzing and combining the findings, the competency model of AJA managers was formed by extracting 164 concepts, 28 categories and 8 dimensions (knowledge competence, value and moral competence, managerial competence, leadership competence, skill competence, behavioral competence, scholastic competence and insight competence). https://www.spba.ir/article_174125_1910d59a04bb449b8e566ee7c44b5339.pdf

basijasatid Soft power Studies 2322-5580 13 1 2023 05 22 Iran's position in the Belt and Road Initiative as China's soft power policy Iran's position in the Belt and Road Initiative as China's soft power policy 209 230 174433 FA Ali Adami Faculty member 0009-0000-3659-5956 Ramin Bakhshi Allameh Tabatabai University, Department of International Relations   Journal Article 2023 05 29 It seems that the most important element of China's soft power policy is the Belt and Road Initiative, and China is seeking to invest its surplus capital in the revival of the ancient Silk Road. This article shows that the Chinese government actively pursues economic diplomacy based on soft power. It follows the Belt and Road Initiative and relies on hard power sources for its effectiveness. With the intensification of five Belt and Road Initiative cooperation in Iran, it can be said that China's soft power is also on the move, which may significantly change the prevailing mentality in Iran regarding the quality of Chinese-made goods, services and infrastructure. Remarkable progress. The Belt and Road Initiative's five dimensions of cooperation (i.e. policy coordination, infrastructure development, trade and investment, financial integration, and people-to-people communication) in Iran emphasize the increasing risks and deepening of complex interdependence in China-Iran relations. This article examines Iran's position in China's Belt and Road Initiative in the context of complex interdependence. The hypothesis of the research is that due to Iran's location in the third layer of China's neighbor in two economic-commercial areas and the security of transportation and transit routes, it has a special geopolitical, geoeconomic and geostrategic position for the Belt and Road Initiative. This article seeks to investigate Iran's position in China's Belt and Road Initiative using an explanatory method. It seems that the most important element of China's soft power policy is the Belt and Road Initiative, and China is seeking to invest its surplus capital in the revival of the ancient Silk Road. This article shows that the Chinese government actively pursues economic diplomacy based on soft power. It follows the Belt and Road Initiative and relies on hard power sources for its effectiveness. With the intensification of five Belt and Road Initiative cooperation in Iran, it can be said that China's soft power is also on the move, which may significantly change the prevailing mentality in Iran regarding the quality of Chinese-made goods, services and infrastructure. Remarkable progress. The Belt and Road Initiative's five dimensions of cooperation (i.e. policy coordination, infrastructure development, trade and investment, financial integration, and people-to-people communication) in Iran emphasize the increasing risks and deepening of complex interdependence in China-Iran relations. This article examines Iran's position in China's Belt and Road Initiative in the context of complex interdependence. The hypothesis of the research is that due to Iran's location in the third layer of China's neighbor in two economic-commercial areas and the security of transportation and transit routes, it has a special geopolitical, geoeconomic and geostrategic position for the Belt and Road Initiative. This article seeks to investigate Iran's position in China's Belt and Road Initiative using an explanatory method. https://www.spba.ir/article_174433_0379b3108971c0f0b839a7c1ca3338d9.pdf

basijasatid Soft power Studies 2322-5580 13 1 2023 05 22 Modeling the effect of knowledge management on the critical performance of the organization with the mediating role of strategic human resources management Modeling the effect of knowledge management on the critical performance of the organization with the mediating role of strategic human resources management 231 245 174003 FA Hossein Mombeini ش Saeed Askari Masouleh ش Journal Article 2023 06 15 By implementing and improving the strategic management of human resources, the process and flow of knowledge management in organizations can be controlled and this knowledge can be used to achieve organizational goals. Based on this, the current research is designed with the aim of measuring the effect of knowledge management on the critical performance of the organization, taking into account the mediating role of strategic human resources management. The method of conducting the present research was a bit of a field type with a survey technique. The data collection tool is a researcher-made questionnaire. The statistical community of experts of banking companies admitted to the Tehran Stock Exchange was about 560 people who were selected by simple random classification sampling method using Cochran's formula, about 230 people to answer the research question. The data analysis tool was Spss software version 23.The results of the path analysis regarding the measurement of the effect of knowledge management on the vital performance of the organization with the mediating role of strategic human resources management showed that with 99% confidence, the variable of knowledge management on organizational performance was directly 0.19 and through the promotion of strategic human resources management, the effect was 0.91. will be positive. Based on this, it is suggested that in order to adopt a knowledge management strategy in organizations, strategic human resource measures should be created in order to improve organizational performance, which will double the effect of knowledge management strategy on organizational performance. By implementing and improving the strategic management of human resources, the process and flow of knowledge management in organizations can be controlled and this knowledge can be used to achieve organizational goals. Based on this, the current research is designed with the aim of measuring the effect of knowledge management on the critical performance of the organization, taking into account the mediating role of strategic human resources management. The method of conducting the present research was a bit of a field type with a survey technique. The data collection tool is a researcher-made questionnaire. The statistical community of experts of banking companies admitted to the Tehran Stock Exchange was about 560 people who were selected by simple random classification sampling method using Cochran's formula, about 230 people to answer the research question. The data analysis tool was Spss software version 23.The results of the path analysis regarding the measurement of the effect of knowledge management on the vital performance of the organization with the mediating role of strategic human resources management showed that with 99% confidence, the variable of knowledge management on organizational performance was directly 0.19 and through the promotion of strategic human resources management, the effect was 0.91. will be positive. Based on this, it is suggested that in order to adopt a knowledge management strategy in organizations, strategic human resource measures should be created in order to improve organizational performance, which will double the effect of knowledge management strategy on organizational performance. https://www.spba.ir/article_174003_58111a04fe161cd92c9d3aec8c16cfa1.pdf

basijasatid Soft power Studies 2322-5580 13 1 2023 05 22 Explain the dimensions and components of promoting public welfare with a soft power approach Explain the dimensions and components of promoting public welfare with a soft power approach 247 271 154849 FA AHMAD YAVARIAN PhD student in Public Administration, Department of Public Administration, Faculty of Reality Management, Science and Research Branch, Islamic Azad University, Tehran, Iran Sedighe Tootian Esfahani Associate Professor, Department of Public Administration, Faculty of Management and Economics, West Tehran, Islamic Azad University, Tehran, Iran, (Corresponding Author) Journal Article 2022 05 30 In any society, the attention of government officials and policymakers to welfare is considered important and necessary; Because welfare is one of the main indicators of development and is one of the key elements in the growth and development of society. The Islamic Republic of Iran was formed on the basis of the teachings of the religion of Islam and with emphasis on religious components and religious values. Therefore, the purpose of this study is to explain the dimensions of the components of public welfare promotion with a soft power approach. The present study is development-applied in terms of purpose. In the qualitative stage, in order to design a research model, 20 purposefully selected academic and executive experts were interviewed, and the interview process continued until theoretical saturation was achieved. In a small step to validate the research model, managers and government experts in the field of public welfare were asked for a questionnaire and the data were analyzed by structural equation modeling and smart PLS software. The sample size of 216 people was calculated by Cochran's formula and the sample members were selected by simple random sampling. Based on the findings, three variables of drivers, strategies and consequences for promoting public welfare and soft power performance were identified. The results showed that the use of soft power principles in promoting public welfare can play a significant role. Also, government strategies play an important moderating role in improving the public welfare situation in society. In any society, the attention of government officials and policymakers to welfare is considered important and necessary; Because welfare is one of the main indicators of development and is one of the key elements in the growth and development of society. The Islamic Republic of Iran was formed on the basis of the teachings of the religion of Islam and with emphasis on religious components and religious values. Therefore, the purpose of this study is to explain the dimensions of the components of public welfare promotion with a soft power approach. The present study is development-applied in terms of purpose. In the qualitative stage, in order to design a research model, 20 purposefully selected academic and executive experts were interviewed, and the interview process continued until theoretical saturation was achieved. In a small step to validate the research model, managers and government experts in the field of public welfare were asked for a questionnaire and the data were analyzed by structural equation modeling and smart PLS software. The sample size of 216 people was calculated by Cochran's formula and the sample members were selected by simple random sampling. Based on the findings, three variables of drivers, strategies and consequences for promoting public welfare and soft power performance were identified. The results showed that the use of soft power principles in promoting public welfare can play a significant role. Also, government strategies play an important moderating role in improving the public welfare situation in society. https://www.spba.ir/article_154849_3ee7b58adc70edeea6b6cfd9c4949530.pdf

basijasatid Soft power Studies 2322-5580 13 1 2023 05 22 The need to form a discourse of resistance on the way to achieving Islamic civilization from the perspective of Ayatollah Khamenei The need to form a discourse of resistance on the way to achieving Islamic civilization from the perspective of Ayatollah Khamenei 273 295 175615 FA Said Mojtaba Hosseini Department of Political Sciences, Khorramshahr, International Branch, Islamic Azad University. Khorramshahr, Iran. 0000-0002-0519-2318 Hamed Ameri Golestani Department of Political Sciences, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran 0000-0002-7296-5579 Bahram Yousefi Department of Political Sciences, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran 0000-0001-7947-0707 Fereydoun Akbarzadeh Department of Political Science, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran 0000-0001-6704-3046 Journal Article 2023 05 01 The victory of the Islamic Revolution of Iran in 1978 was the beginning of the hegemony of a new discourse in the form of religion in the contemporary world, which was able to change the view of Iranian society into two categories of religious government and look to the future. This discourse created a new movement towards the new Islamic civilization, a new horizontal horizon not only in Iran but also in most Islamic countries and in the international arena. Therefore, it has always been necessary that in order to achieve Islamic civilization, a sub-discourse should be formed as an accelerating factor within the discourse of the Islamic Revolution, which seems to be present in the discourse of resistance. Therefore, the main question is what characteristics this discourse should have in order to push the Islamic system towards the new Islamic civilization as quickly as possible. This article intends to introduce the mentioned discourse as one of the necessities of achieving a new Islamic civilization by using the method of Laclau and Moff discourse analysis method and the Supreme Leader's emphasis on the importance of discourse-building on the characteristics of resistance discourse. The victory of the Islamic Revolution of Iran in 1978 was the beginning of the hegemony of a new discourse in the form of religion in the contemporary world, which was able to change the view of Iranian society into two categories of religious government and look to the future. This discourse created a new movement towards the new Islamic civilization, a new horizontal horizon not only in Iran but also in most Islamic countries and in the international arena. Therefore, it has always been necessary that in order to achieve Islamic civilization, a sub-discourse should be formed as an accelerating factor within the discourse of the Islamic Revolution, which seems to be present in the discourse of resistance. Therefore, the main question is what characteristics this discourse should have in order to push the Islamic system towards the new Islamic civilization as quickly as possible. This article intends to introduce the mentioned discourse as one of the necessities of achieving a new Islamic civilization by using the method of Laclau and Moff discourse analysis method and the Supreme Leader's emphasis on the importance of discourse-building on the characteristics of resistance discourse. https://www.spba.ir/article_175615_f615006390f14edd3c53cb5782e16e72.pdf